Toni Rossall[4] was born in Auckland on 19 October 1995,[6][3] and moved to Australia's Gold Coast with her mother at the age of four when her parents separated.

[8] After five years of honing her skills with that company, she decided at the age of 18 that she wanted to receive further training to become a better wrestler, and got her mother's permission to move to England and live with her Liverpool-based grandmother.

[citation needed] Throughout the year, Storm went on to successfully defend the championship numerous times against challengers like Kay Lee Ray, Laura Di Matteo and Candice LeRae.

[citation needed] In 2016, Storm began working for the Japanese promotion Stardom, where she won the SWA World Championship on 24 July.

[21] The following day, Storm defeated Lacey Evans in the second round and Piper Niven in the quarterfinals, before being eliminated from the tournament in the semi-finals by Kairi Sane.

[34] Storm participated in the women's Royal Rumble match at the namesake pay-per-view and entered at #20 but was eliminated by Shayna Baszler.

[39] She then competed in a triple threat match for the NXT Women's Championship involving Mercedes Martinez and reigning champion Io Shirai at TakeOver: Vengeance Day in a losing effort.

"[50] Storm made her AEW debut on 30 March 2022 episode of Dynamite as a participant in the qualifier match for the Owen Hart Foundation Women's Tournament, defeating The Bunny.

[56] At All Out, Storm defeated Baker, Hayter, and Hikaru Shida in a four-way match to become AEW Interim Women's World Champion.

Shida accidentally assisted the opposing team with her signature kendo stick, where Baker was able to capitalize, allowing for Hayter to pin Storm for the win.

[62] The following week, Storm and Saraya turned heel as they attacked Willow Nightingale and declaring war on the AEW Women's locker room, they would also attempt to recruit Ruby Soho.

[69] On the first episode of Collision on 17 June, Storm and Soho made the debut in a tag team match against Blue and NJPW Strong Women's Champion Willow Nightingale.

[74] At All Out, Storm turned on The Outcasts when she stopped Soho from using spray paint against AEW TBS Champion Kris Statlander in their title match.

[76] Devastated about losing the AEW Women's World Championship to Hikaru Shida at Dynamite 200, Storm began to transition to a new on-screen persona of a demanding and paranoid Golden Age of Hollywood starlet.

[88][89] At Full Gear on 18 November, Storm defeated Shida to win the AEW Women's World Championship for a record-tying third time.

[98] Throughout the Storm/Shirakawa rivalry, it had been teased that May was conflicted about who to side with, her mentor Storm or former Stardom tag partner Shirakawa, and that she was romantically tied to both women.

[100] After nearly four months on hiatus, Storm made her return on December 11 at Winter is Coming, now under her "Rockstar" persona, where she confronted May after her successful title defense against Mina Shirakawa.

[102][103] After winning a Casino Gauntlet match at Maximum Carnage to earn title shot against May,[104] she returned to her "Timeless" persona, revealing her "Rockstar" act was all a ruse.

[105] On February 15, 2025 at Grand Slam Australia, Storm defeated May to win the AEW Women's World Champion for a record-setting fourth time.

[108] On October 5 at Stardom Nagoya Golden Fight 2024, Storm unsuccessfully challenged Mayu Iwatani for the IWGP Women's Championship.

[111] While competing on the independent circuit, Storm began to develop different personas before settling on one highly influenced by her enjoyment of 1980s glam metal music, leading her to take on a "rock star" aesthetic.

[112] Beginning in the latter half of 2023 in conjunction with her disassociation from The Outcasts stable, she adopted the "Timeless" Toni Storm persona which saw her transition into the character of a demanding and paranoid Golden Age of Hollywood starlet.

[77][78] As part of the transition, Storm dropped her previous rock star aesthetic and began sporting a bobbed and curled haircut, wearing early 20th-century fashion-inspired outfits and appearing in black and white vignettes.

[113] During her matches, "Timeless" Toni Storm began to dictate to AEW's director, telling them "I'm ready for my close up" (quoting Gloria Swanson's character in Sunset Boulevard) before a dramatic zoom as well as speaking directly to the audience, informing them "And now a word from our sponsors" just before a break for commercial.