Launched as a general entertainment channel from ZEEL group, it started broadcasting on 2 March 2015.

&pictures is a Hindi satellite movie channel in India based in Mumbai.

&xplor HD (stylised as &xplorHD) is an Indian HD-only Hindi movie channel owned by Zee Entertainment Enterprises.

Launched on 18 July 2019, it shows critically acclaimed and arthouse Bollywood movies, similar to Star Gold Select.

Currently the channel holding 1000+ international films with regional languages like Hindi, Tamil and Telugu.