Originally known for publishing digest-sized reprints of old French and Italian comics, it then created its own characters and titles, such as the Tarzanesque Zembla.
He enlisted a number of French and Italian studios to script and draw original series and began experimenting with a wide variety of genres.
Éditions Lug's first major original success was a Tarzanesque jungle lord named Zembla (1963); its eponymous title was an immediate hit.
[2] Among other notable characters created at the times were Rakar, a masked Lakota chief; Tanka, another jungle lord; Gun Gallon, a John Carter of Mars-type hero lost on a parallel world with three moons; World War II hero Rick Ross, aka Baroud; kung-fu cowboy Jed Puma; Barbary Coast corsair Dragut; and superhero Pilote Noir.
Wampus was launched the same year; it featured the eponymous alien monster sent by an evil cosmic intelligence to destroy the Earth, and the exploits of a S.H.I.E.L.D.-like organization named C.L.A.S.H..
Its line of French-language Marvel editions thrived with titles such as Titans (1976), Nova (1978), Spidey (1979), and graphic novels of The Fantastic Four (1973), Conan the Barbarian (1976), etc.
A number of original titles were added, including a revamped version of Mustang (1980), which published Photonik, Mikros and Ozark.