Initially, the company served only the domestic Icelandic market, and then began to export in 1986 and expanded rapidly through a series of strategic acquisitions.

[citation needed] The company operates in three markets: bracing & support, compression therapy, and prosthetics including bionics technology.

The firm also makes the CTi (formerly sold as the CTi2), a ligament brace for knees used for both rehabilitation and for injury prevention, as well as cervical collars.

Its products include Flex-Foot, a prosthetic foot made from carbon fiber, a material used in the aerospace industry for its strength and flexibility.

The Flex-Foot Cheetah developed by medical engineer Van Phillips and worn by Alan Oliveira, Markus Rehm, and other amputee athletes is a derivative of this product line.

[citation needed] The company's bionic technology platform is designed to restore anatomical function displaced by amputation by using intelligent structures in products that can respond in a human-like way.