His daughter was married to Croatian Jewish industrialist and merchant, Artur Marić (born Mayer).

Alexander gained his commercial training as a partner of his father, at their family grain wholesale.

Alexander was major stockholder of the "First Croatian machinery factory and iron foundry" in Zagreb.

[10] Around 1908, Alexander founded the society for feeding poor school children in Zagreb, where he was also the treasurer.

During World War I, Alexander organized and largely financed the "Council for helping the unemployed and disabled employees of trading, industrial and financial institutions", which he also chaired as the president.

[17] His greatest merit was when he, fall of 1914, established a public kitchen for the poor citizens and families of those who fought on the battlefield during the war.

[19] On December 17, 1929, while attending the Royal Guard ball in Belgrade, Alexander suddenly fell ill.

All major newspapers reported in detail and with great sadness about Alexanders death and funeral.