The album was a huge commercial success in Yugoslavia, selling more than 200,000 copies,[3] and the songs "Tako ti je, mala moja, kad ljubi Bosanac", "Došao sam da ti kažem da odlazim", "Ne gledaj me tako i ne ljubi me više" and "Požurite, konji moji" becoming nationwide hits.

[9] Right after the album's release, its initial promotion was scheduled to take place at a New Year's 1976 concert at Belgrade's Hala sportova along with Pop Mašina, Buldožer and COD [bs] as opening acts.

The performance for the eighty-three-year-old president did not go according to what the band had expected, as recounted by Bregović in various media appearances after the dissolution of Yugoslavia: From what we gathered, the reason he had even heard of us were some of his grandchildren who liked singing along to "Tako ti je, mala moja, kad ljubi Bosanac" so his handlers figured he'd enjoy hearing that in person.

The backstage area was full of ballerinas and female choir singers and you could hear audible moans in this almost hysteric excitement — that's when I realized what a turn-on power is for women.

[15] In the published piece, the singer expresses exhilaration at getting the opportunity to perform for "the most respected and dearest guest" while drawing parallels to the excitement of his only prior in-person sighting of Tito during his adolescence at the Relay of Youth running in Sarajevo.

[16]There have been reports in Yugoslav press that Bijelo Dugme's performance for Tito may have had something, at least in part, with the band manager Mihaljek's sudden firing that occurred weeks prior.

[13] Knowing that Bijelo Dugme had already been booked for a lucrative New Year's show in Belgrade and being aware that a verbal commitment to the Yugoslav Presidency would have to be honoured one way or another (even if it meant canceling the already arranged Belgrade appearance to the band's financial detriment), Mihaljek reportedly decided to get back at his former clients by accepting the presidential invitation despite not being authorized to do so.

Discussing Mihaljek's reportedly underhanded role in the band's performance for Tito, journalist Dušan Vesić said: "Even if Mihaljek managed to exact some revenge by making them lose all that money, he unwittingly ended up doing them a long term favour because being seen performing for Tito sent a powerful implicit signal to all the executive aparatchiks on Yugoslav television that the band is now untouchable when it comes to TV appearances in Yugoslavia".

[3] The tour confirmed and furthered Bijelo Dugme's standing as the most popular band in Yugoslavia, a status they had previously achieved with the success of their debut album.

[3] Yugoslav print journalists coined the term "Dugmemanija" (Buttonmania) that began to be used frequently as the public in the socialist country observed a new cultural phenomenon.

[3] The album's record-breaking sales as well as the enormous popularity of the "Tako ti je, mala moja, kad ljubi Bosanac" track among all strata of Yugoslav society, in addition to its heavy rotation on Yugoslav radio, prompted film director Soja Jovanović to include the hit song in her Television Belgrade-produced 1976 comedy TV film Izvinjavamo se, mnogo se izvinjavamo [sr] (Sorry, Terribly Sorry), centered around the prizewinning farmer Milić Barjaktarević (played by Slobodan Đurić [sr]) on his way to an agricultural fair in Belgrade while on constant lookout for a woman to marry and take back to his village.

The song becomes somewhat of a plot point in the train scene as Milić turns on his pocket radio, hears "Tako ti je, mala moja, kad ljubi Bosanac", and instantly starts rocking out to it in a clumsy attempt of wooing his more refined fellow passenger Borka (Milena Dravić).