The main products of the company include candies, biscuits and chocolates.

One of its hallmark products is Najlepše Želje a chocolate bar that means "Best Wishes" in Serbian.

The factory dates back to 1922 when a French soldier founded it under the name "Louit" after returning from the Thessaloniki front in World War I.

It witnessed many political upheavals, starting as a privately owned enterprise and finally being nationalized by the state.

In 2008, the Slovenian food company Droga Kolinska became majority owner of "Grand Prom".