Żubrówka ranks as the third or fourth best-selling vodka brand in the world (after Smirnoff, Absolut, and occasionally Khortytsia).

While it is claimed that the recipe dates back as far as the 14th century, commercial production of Bison Grass Vodka first began at the distillery in 1928.

[3][4] In Polish, the word turówka is officially used for bison grass, while the name żubrówka has been used in folk terminology and colloquially.

[citation needed] The brands Zubrovka and Żubrówka are registered by Sojuzplodoimport in Russia and Roust International in Poland.

Thirteen different varieties have appeared on the market under this brand: Before 2010 Żubrówka was illegal in the United States because the grass it is made from contains coumarin which the FDA classifies as a "substances generally prohibited from direct addition or use as human food".