[1] Later on, Mitrović founded the music publishing house City Records, which has more than 500 performers under its label.
In May 2008, the Los Angeles Times conducted an interview with Mitrović and wrote about his new project, a 452,000 square feet (42,000 m2) film studio complex.
[citation needed] Mitrović created a new, digital company of the Pink Media Group.
[citation needed] In 2006, Mitrović received the "Manager of the Year" award from the Belgrade Chamber of Commerce (BCC) for the achievement in the growth and development of the Pink Media Group, as one of the strongest and most influential media/entertainment businesses in Southeast Europe.
[citation needed] In 2014, the Karić foundation awarded Mitrović for his achievements in the sphere of the media, television and film production.