Upon its release, "Sunrise" debuted and peaked at number five on the UK Singles Chart, giving the band their 14th top-10 hit in their native country.

It marked the band's first top ten in the UK since "Ordinary World" and their highest-charting single since "A View to a Kill,[4] even though its chart stay was only four weeks.

At the end of an episode of Las Vegas, the band appeared, performing the song in the Montecito as was normal during the second season.

As of 2005[update], the Jason Nevins-produced version of the song is used in the beginning sequence of the television programme Sunrise on Seven Network in Australia.

It was also used in Telecom Italia Mobile commercials with Adriana Lima,[5] and also appeared on an episode of Queer Eye for the Straight Guy as well as the television soundtrack, released on Capitol Records.