[2] Vox Populi won the rights for .sucks gTLD in November 2014.

The number of registrations and renewals of .sucks domains appears to be declining as of 2018.

[6] Several celebrities and companies have purchased .sucks domains in order to protect their brands from potential exploitation, including Taylor Swift, Apple, Facebook, and Microsoft.

[7][8][9] As a result of the company's pricing model, .sucks has been criticized for high costs associated with trademarked .sucks domains.

[10] In 2015, ICANN sent a letter to the U.S. Federal Trade Commission to investigate Vox Populi Registry for potentially illegal and predatory actions.