It premiered digitally on August 29, 2008,[1] and was released as an CD single in South Korea, titled "Hottest Time of the Day", on September 4, 2008, via JYP Entertainment.

[2] The video, directed by Jang Jae-hyuk, starts with a woman, played by G.NA, pulling up and exiting a car.

The dancing scenes place in a reflective stage, with a crystal-like background.

For example, at one point Wooyoung is initially eating whipped cream off the woman's finger; however, a later scene shows him with Jun.

Near the end of the video, the woman walks away with a man, possibly her boyfriend.