[1] Intent upon revitalizing the western end of Lincoln Road Mall, Wennett decided not to eliminate the existing structure, but instead build something next to it of equal height – a parking garage.

[2] As Architectural Record has noted, "In the Pantheon of Building Types, the parking garage lurks somewhere in the vicinity of prisons and toll plazas.

[3][5] The overall project included renovation of the existing building into one used for storefronts and offices for creative firms, and construction of a new, smaller structure for SunTrust that also contained a few apartments.

[7][8] The parking garage features retail space at the street level, with tenants such as Taschen books, Osklen clothing, Nespresso coffee and MAC cosmetics and is joined to the other structures that were part of the project.

[1] The garage has drawn requests for many types of events to be held there, including wine tastings, dinner parties, and yoga classes.

[3] It has also been the scene of celebrity-filled parties, such as one Ferrari gave during Art Basel Miami Beach week (where two dozen of the maker's automobiles ran up and down the garage's ramps).

At Art Basel 2011, German automaker BMW unveiled both its i3 and i8 electric prototype concept cars on the parking structure's seventh floor.

"[3] Architectural Record wrote that the designers managed to successfully relate the structure to the nearby surroundings, but more importantly, "are helping break the mold for the lowly parking garage, lifting it up out of its gloomy limbo into the light and air.

"[1] The Los Angeles Times referred to it as "stunning",[12] and the Associated Press wrote that it "has become a modern gateway to the see-and-be-seen cafe scene of Miami Beach's Lincoln Road.