Vestcor invested more than $24 million to restore the building's exterior and transform the former offices into loft apartments, which tenants began to occupy during 2003.

[2] The 17-story, 153,000 sq ft (14,200 m2) building originally contained commercial offices and was opened by entrepreneur and film pioneer Stephen Andrew Lynch.

[2] A Starbucks coffee bistro opened, but subsequently closed, leaving no tenants in the 4,500 sq ft (420 m2) of first-floor commercial space.

[5] In late December 2009, Vestcor requested a modification to their loan terms, citing three years of operating losses at 11 East and their other renovated building, The Carling.

The company asked for three years of interest-only payments plus low interest loans to potential tenants for the empty commercial space at 11 East.