1552 Broadway

1552 Broadway, also known as the I. Miller Building, is a commercial structure on Times Square in the Theater District of Midtown Manhattan in New York City.

Located at the northeast corner of Broadway and 46th Street, the building was designed by Louis H. Friedland, with sculptures by Alexander Stirling Calder.

The current building, designed for shoe retailer I. Miller, dates to 1926 and was combined from two 19th-century brownstone residences on the site.

Between the third-story windows on 46th Street are niches with statues of actresses Ethel Barrymore, Marilyn Miller, Mary Pickford, and Rosa Ponselle.

The I. Miller Building is at 1552 Broadway, at the northeast corner with 46th Street, along Times Square in the Midtown Manhattan neighborhood of New York City.

[11] At the time, it was becoming common practice in New York City to build arcaded storefronts, with the store entrances recessed behind display windows.

[8] Friedland had originally planned for the top floors to be clad in stucco, with rectangular window openings on the third story.

[15][16] The third and original fourth stories contain double-height arches, surrounded by terracotta frames with anthemia.

[11][17] The statues, from west to east, depict Ethel Barrymore (in character as Ophelia), Marilyn Miller (Sunny), Mary Pickford (Little Lord Fauntleroy), and Rosa Ponselle (Norma).

The niches have terracotta frames and are lined with gold-mosaic tiles; they contain curved pediments at their tops.

There is an inscription on the frieze, which reads: "The Show Folks Shoe Shop Dedicated to Beauty in Footwear".

[21] As of 2014[update], it contains a single storefront across three stories[12] and is internally connected with 1560 Broadway to the north and east.

[25] It is unknown exactly when the predecessor buildings at 1552 and 1554 Broadway were erected, but historian Christopher Gray estimated that they dated from between 1870 and 1890.

[17] The current building was the result of renovations for Israel Miller (1866–1929), a Polish-born shoe designer who came to New York City in the 1890s.

[27][28] Miller had leased the ground-story space of the original brownstone at 1554 Broadway, the site of his first shoe store, in 1911[7] or 1915.

In addition, the stairs were replaced, an elevator was installed, and the two-story rear sections of both buildings was increased to four stories.

[28] The I. Miller chain held a nationwide contest to determine the most popular actress in each of drama, film, musical comedy, and opera.

In September 1927, Ethel Barrymore, Mary Pickford, Marilyn Miller, and Rosa Ponselle were declared the winners.

[19][37] Three thousand guests were in attendance, including Miller, Ponselle, producer Daniel Frohman, comedian DeWolf Hopper, and actress Elsie Ferguson.

[21] In 1931, the wholesale department was relocated from I. Miller's Broadway location to a warehouse in Long Island City.

[45] When a five-alarm fire broke out in 1959 at the Howard Johnson's restaurant inside number 1554, firefighters had difficulty extinguishing the conflagration due to the presence of the rooftop billboards.

[47] Genesco extended the lease for 21 years in 1967, and the company continued to operate the building's I. Miller store until at least 1972.

[58] NorthStar Realty sold the building in 2005 to Riese Management for $48 million, a rate of $3,970 per square foot ($42,700/m2).

[20][57] By March 2011, Riese had placed the building for sale again, including the TGI Fridays restaurant at the base and the billboards above it.

[64] During TGI Fridays' occupancy, 1552 Broadway had become rundown and was indistinguishable from the other Times Square buildings with billboards.

[63] TGI Fridays closed in early 2012,[65] and clothing retailer Express signed a lease for the storefront that May.

[68] The statues in the niches were subsequently removed for restoration in 2012, and SNA replaced the existing signs with a group of seven screens.

Broadway facade
Detail of the second bay from west, flanked by the Ethel Barrymore and Marilyn Miller niches
View from 46th Street
TGI Fridays at the base
Billboards above the building