New signings for the season included goalkeeper Fletcher, defender Jack Scott, Richard Howson, and Gamble.

Out had gone, amongst others, goalkeeper William Douglas, Jimmy Martin, John Clarkin, Bob Norris (to Nottingham Forest), Tommy Bowman (to Aston Villa), and Jack Cox (to Liverpool).

Blackpool travelled to Glossop North End on the opening day of the season, 3 September, but returned to Lancashire pointless after a 4–1 defeat.

Into November, Blackpool made the short trip to New Brighton Tower, where they lost 4–0, their sixth defeat in seven games.

Two weeks later, Luton Town travelled to the seaside, and their 3–2 victory (Cartmell and Leadbetter getting the goals) sparked a run of eight consecutive defeats for Blackpool.

At the start of 1899 the club returned to Raikes Hall, and the winless run was ended on 14 January with a 3–0 win at home to Burton Swifts, a double from Parkinson and a penalty from Jack Scott did the damage.

Another heavy defeat followed, Blackpool's fifteenth loss in eighteen games, 6–1 at Burslem Port Vale on 21 January.

Blackpool made it three games without a defeat, which remained their longest unbeaten run of the season, with a victory at home to Barnsley on 15 March.

On 18 March, the Londoners won 6–0 on their own turf; four days later, in the reverse fixture in Lancashire, honours were shared courtesy of a 1–1 draw.

Blackpool's fourth game in ten days occurred on 25 March, and it ended in defeat at Luton Town.

In the final game of March, Blackpool achieved their largest win of the season, 6–0 at home to Lancashire neighbours Darwen.