[1] Bubblegum pop was marketed to preteens as the evolving genre of rock music was beginning to target older adolescents and adults with darker lyrics and heavier rhythms.

[2] The simple structure of the songs and non-political content of bubblegum pop appealed to a younger audience.

[3] Many of the songs in the bubblegum pop genre like "1,2,3 Red Light" were intended to be singles within the budget of that younger preteen audience.

The original members were Frank Jeckell, Mark Gutkowski, Floyd Marcus, Pat Karwan and Steve Mortkowitz – all from Linden, New Jersey.

[4][5] During 1967, they were signed to Buddah Records, where they released five LPs under their own name and a variety of singles, as well as appearing on the LP The Kasenetz-Katz Singing Orchestral Circus.