Major Frank Buckley became the club's new manager prior to the start of the season, succeeding Bill Norman.

The team first began wearing tangerine for this season, after a recommendation from referee Albert Hargreaves, who officiated a Holland-Belgium international match and was impressed by the Dutchmen's colours.

[2] Harry Bedford was the club's top scorer for the third consecutive season, with 33 goals in all competitions (32 in the league and one in the FA Cup).

Bert Tulloch retired this season, after ten years of service for Blackpool, his only professional club.

A 2–1 home victory over Brighton on 1 March started a run of four successive wins, which included nine goals by Jimmy Hampson, and they remained undefeated until 21 April.