[1] Brentford manager Archie Mitchell conducted an overhaul of his half back and forward lines during the 1924 off-season, releasing James Kerr, Freddy Capper, Bobby Hughes, Sidney Mulford and Henry Parkinson and signing 12 new players,[2] which included new forward Jack Allen to partner Reginald Parker in attack.
[3] Aside from a three-match winning streak in September, which lifted the club as high as 9th,[4] 10 defeats in the following 12 games saw Mitchell step down as manager after a 5–3 defeat to Isthmian League club St Albans City in the FA Cup fifth qualifying round on 29 November 1924.
[5] At the time of Halliday's first match in charge, Brentford had been rooted to the bottom of the Third Division South for nearly a month.
[4] Halliday fared little better than his predecessor, despite a 10-match spell from mid-December to early February which saw the Bees lose just three times.
[4] Mid-season signings Jimmy McCree, Bert Young and new captain Alex Graham failed to strengthen the team,[6] though four goals in 9 late-season appearances from new acquisition Jack Lane at least inspired the team to score 12 goals in the matches in which he played.