The South Paddington Conservative Association turned to its usual supply of candidates, the representatives of the constituency on the London County Council, and invited the 66-year-old Sir Herbert Lidiard (Chairman of the Association for the previous 16 years) to be their candidate, an invitation which Lidiard accepted after some reluctance.
Vice-Admiral Taylor soon eclipsed Mrs Stewart-Richardson as the principal right-wing challenger to the Conservative, despite her insistence on standing even "if an Admiral or anybody else came and took her policy"; the South Paddington division had one of the highest proportions of women voters in the country.
The Labour Party also turned up outside other election meetings with loudspeaker vans, and made a special attempt to canvass domestic servants in the many large houses in the constituency.
Because of the interest, the count was switched from the Thursday night following the poll, to the Friday morning at Paddington Town Hall.
The poll on 30 October saw a turnout of 60%, higher than normal in such an area, and the police were much in evidence to ensure order (3,000 people lined Westbourne Grove to hear Vice-Admiral Taylor).
Taylor said the result was a great blow "to those wobblers who, while not opposing [Empire Free Trade], are afraid to adopt it".