Stoke had an unprecedented amount of funds available as the chairman announced that they had recorded a £13,422 profit.

[1] Chairman Sherwin went on record in the summer of 1934 by saying never before in its history has the club been in such a good position financially, Stoke had just made a profit of £13,422.

[1] Stoke started the 1934–35 season by losing 4–1 at Sheffield Wednesday but then quickly made amends by beating Leeds United 8–1 in their opening home match with Stanley Matthews scoring four goals which earned him his first England call up.

[1] Another local star to emerge from the youth team was forward Freddie Steele who used to work for Downings Tileries before becoming a professional footballer.

They remained in the top five until February but a disappointing run of results towards the end of the season saw them finish in mid-table position of 10th.