[1] It campaigned on its record of three years running the council, and also called for a Metropolitan Green Belt, the completion of slum clearance, a scheme to beautify the South Bank, and the provision of more school playing fields.

[3] The Conservatives, running as the Municipal Reform Party, hoped to regain control of council, believing that their defeat in 1934 was due to complacency and a low turnout.

[1] Its manifesto noted that Labour had failed to meet its 1934 promise of increased house building, and proposed rebuilding schools, providing cheap milk for schoolchildren, opening new nurseries, and constructing a major road from the north to the south of the city, through Charing Cross, to relieve traffic congestion.

Herbert Morrison, leader of the Labour Party, repudiated the support, but the Municipal Reformers emphasised the communist involvement.

The British Union of Fascists were also far off winning a seat, but performed better than expected, particularly in Bethnal Green North East.