It was again a disappointing season for Stoke as a number of players started voicing their displeasure at manager Bob McGrory's strict discipline.

[1] A strange feeling of disharmony set in at the Victoria Ground prior to the start of the 1948–49 season and Stoke received a number of transfer requests from players on the slightest whim.

[1] The previous season's main signings Jimmy McAlinden and Tommy Kiernan both departed after just a year with the club losing around £2,000 on the pair.

[1] The 4 December 1948 was Stoke's red letter day as they fielded a team against Blackpool that cost a mere £10 and with all of them from the Stoke-on-Trent area.

[1] One key point during the season was manager Bob McGrory's decision to employ Frank Bowyer as an out-and-out centre forward and he scored 21 goals.