Around the middle of the decade, fashions arising from small pockets of young people in a few urban centers received large amounts of media publicity, and began to heavily influence both the haute couture of elite designers and the mass-market manufacturers.
[5] In the late 1960s, the hippie movement also exerted a strong influence on women's clothing styles, including bell-bottom jeans, tie-dye and batik fabrics, as well as paisley prints.
[14][15] Gernreich's revolutionary and controversial design included a bottom that "extended from the midriff to the upper thigh"[16] and was "held up by shoestring laces that make a halter around the neck.
[24] For daytime outerwear, short plastic raincoats, colourful swing coats, bubble dresses, helmet-like hats, and dyed fake-furs were popular for young women.
Footwear for women included low-heeled sandals and kitten-heeled pumps, as well as trendy white go-go boots and shoes of transparent plastic.
[60] During the mid-1960s, Mod girls wore very short miniskirts, tall, brightly colored go-go boots, monochromatic geometric print patterns such as houndstooth, and tight fitted, sleeveless tunics.
Women were inspired by the top models of those days, such as Twiggy, Jean Shrimpton, Colleen Corby, Penelope Tree, Edie Sedgwick and Veruschka.
A micro-mini dress with a flared skirt and long, wide trumpet sleeves, it was usually worn with patterned tights, and was often made of crocheted lace, velvet, chiffon or sometimes cotton with a psychedelic print.
Famous celebrities associated with marketing the miniskirt included: Twiggy; model Jean Shrimpton, who attended an event in the Melbourne Cup Carnival in Australia wearing a miniskirt in 1965; Goldie Hawn, who appeared on Rowan and Martin's Laugh-In with her mini skirt in 1967; and Jackie Kennedy, who wore a short white pleated Valentino dress when she married Aristotle Onassis in 1968.
Betty Friedan also wrote The Feminine Mystique the following year, giving insight into the suburban female experience, further igniting women's push for a more independent lifestyle.
Hosiery manufacturers of the time like Mary Quant (who founded Pamela Mann Legwear) combined the "Flower Power" style of dress and the Pop Art school of design to create fashion tights that would appeal to a female audience that enjoyed psychedelia.
[69] Ponchos, moccasins, love beads, peace signs, medallion necklaces, chain belts, polka dot-printed fabrics, and long, puffed "bubble" sleeves were popular fashions in the late 1960s.
The idea of multiculturalism also became very popular; a lot of style inspiration was drawn from traditional clothing in Nepal, India, Bali, Morocco and African countries.
This was adapted to India's hot tropical climate as the Nehru suit, a garment often made from khadi that typically had a mandarin collar and patch pockets.
At the 1968 feminist Miss America protest, protestors symbolically threw a number of feminine fashion-related products into a "Freedom Trash Can," including false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles, corsets, and bras[73] which they termed "instruments of female torture".
These suits, as worn by Sean Connery as James Bond, the Rat Pack's Frank Sinatra,[75] and the cast of Mad Men, were often made from grey flannel, mohair or sharkskin.
[76] Tuxedos were cut in a similar form fitting style, with shawl collars and a single button, and were available either in the traditional black, or in bright colors such as red or sky blue popularized by Frankie Valli of The Four Seasons.
[78] Ivy League fashion, the precursor to the modern preppy look, was desirable casual wear for middle class adults in America during the early to mid 1960s.
[81] In America and Australia, surf rock went mainstream from 1962 to 1966, resulting in many teenage baby boomers imitating the outfits of groups like The Beach Boys.
The Pendleton plaid, originally worn by loggers, hunters and fishermen, was a common item of casual wear for American men of all classes before the British invasion.
For the youth of the 1960s, however, the plaid Pendleton signified counterculture, and tribal seamen style translated from Welsh folklore, rebellious Scots Highlanders, and rugged American frontiersmen (Bowe).
Accounts of Thomas Jefferson theorize that his exposure to the surfer image in South Pacific travel journals influenced his imagined Pursuit of Happiness (Martin D.
[87] Similarly, Hawaii's surfer image and Californian translation responds to the decade's violence and further inspired full-on nonviolent revolutionary Hippie fashions.
Additionally, as Californian water inspired lifestyles influenced fashion, many guys improvised their own faded jeans using chlorine from backyard swimming pools.
Middle class youths of both sexes favored a unisex look with long hair, tie dye and flower power motifs, Bob Dylan caps, kurtas, hemp waistcoats, baja jackets, bell bottoms, sheepskin vests, western shirts and ponchos inspired by acid Westerns, sandals, digger hats, and patches featuring flowers or peace symbols.
[95] Early hippies, derisively referred to as freaks by the older generation, also used elements of roleplay such as headbands, cloaks, frock coats, kaftans, corduroy pants, cowboy boots, and vintage clothing from charity shops, suggesting a romantic historical era, a distant region, or a gathering of characters from a fantasy or science fiction novel.
[97] The nudie suits and elaborately embroidered Rockmount shirts of the 1940s were updated with psychedelic hippie inspired motifs including naked women, cannabis leaves, sugar skulls, flames, Native American patterns, and brightly colored flowers like the rose or opium poppy.
By 1968, the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars.
[citation needed] Due to the influence of mod bands like the Beatles or the Rolling Stones, mop-top hairstyles were most popular for white and Hispanic men during the mid 60s.
Facial hair, evolving in its extremity from simply having longer sideburns, to mustaches and goatees, to full-grown beards became popular with young British, European and American men from 1966 onwards.