[1][2][3] It was played at a temperature of 60 °F (16 °C), in a venue that, earlier in the same year, had already hosted the Boardwalk Bowl (a small college bowl game), the Miss America pageant, the 1964 Democratic National Convention that nominated Lyndon B. Johnson for President, and one of The Beatles' largest concerts during their first American tour.
The inaugural Liberty Bowl in 1959 saw Penn State beat Alabama by a score of 7–0 in front of 38,000 fans.
The frigid temperatures at year's end in the Northeast led to the game being called the "Deep Freeze Bowl".
Bud Dudley, organizer of the Liberty Bowl, was ready for a change and was receptive to an offer (including a $25,000 guarantee) from a group of Atlantic City businessmen who were trying to help revive the then-fading Jersey Shore resort.
[4] To squeeze the game onto the floor of the convention hall, the end zones at each side of the field were shortened to eight yards in depth from the regulation ten.