They entered the 1967–68 FA Cup in the third round proper, and defeated Arsenal (in a replay) and then Chelsea in front of crowds in excess of 50,000 to reach the semi-final, in which they lost 2–0 to local rivals West Bromwich Albion.

They entered at the second round of the League Cup and lost in the third to Chelsea.

Twenty-two players made at least one appearance in nationally organised first-team competition, and there were eleven different goalscorers.

Forwards Barry Bridges and Fred Pickering played in all 50 first-team matches over the season; midfielder Malcolm Beard missed only one.

Bridges finished as leading goalscorer with 28 goals, of which 23 came in league competition.