The 1967–68 season was one of the most successful seasons in Manchester United's history, as the team beat Benfica 4–1 in the final of the 1967–68 European Cup to become the first English team to win the competition.

Despite the European Cup success, United finished second in the First Division, two points behind local rival Manchester City after losing the last game of the season against Sunderland.

Four other players scored double-digit goals during the campaign: Bobby Charlton (20), Brian Kidd (17), Denis Law (11), and young winger John Aston, Jr. (10).

On 12 August 1967, United and Tottenham Hotspur kicked off the season, playing for the 1967 FA Charity Shield at Old Trafford.

The match finished at 3–3,[1] which meant that the two clubs shared the Shield, each holding it for six months.