It was won by the Conservative Party candidate Donald Williams.
The seat had become vacant when the Labour Member of Parliament (MP), George Wigg had been appointed Chairman of the Horserace Betting Levy Board on 16 November 1967.
He was also elevated to the House of Lords as Baron Wigg, of the Borough of Dudley.
The result was a clear victory for Williams in what had been a Labour safe seat.
It was one of the three Conservative by-election gains from Labour on the same day, the others being at Acton and Meriden.