Stoke seemingly had an abundance of talent emerging as the 1960s gave way for the 1970s and Waddington addressed the past two seasons lack of goals by bringing back John Ritchie from Sheffield Wednesday and Jimmy Greenhoff from Birmingham City.

[1] After two poor seasons, Tony Waddington recognised the goalscoring shortcomings and won over some of the worried supporters by bringing in former Leeds United forward Jimmy Greenhoff for a club record £100,000 and also brought back John Ritchie from Sheffield Wednesday.

[1] There was certainly a feeling around Stoke, with the infusion of forward talent that the club was putting together a side that could cause a few raised eyebrows in the First Division and whilst Alex Elder and Tony Allen were early season selections in defence they were soon drifting from the spotlight allowing local defenders Jackie Marsh and Mike Pejic to break into the team.

[1] In midfield Irish winger Terry Conroy had now settled in England and was beginning to show his skill and pace on the wide positions.

[1] Stoke advanced past Oxford United 3–2 in a replay following a goalless draw at the Manor Ground before being knocked at Watford.