The season ended when the Minnesota Vikings defeated the Cleveland Browns in the NFL championship game, earning the right to face the American Football League's champion Kansas City Chiefs in Super Bowl IV at Tulane Stadium in New Orleans.

With the first pick, the Buffalo Bills selected running back O. J. Simpson from the University of Southern California, the winner of the Heisman Trophy.

Joe Kapp led the Vikings to the go ahead touchdown early in the 4th quarter, helped by a controversial penalty on Rams defender Jim Nettles.

Viking receiver John Henderson caught a pass and ran to the Rams 20 yard line where he was tripped up by Eddie Meador.

The Rams forced a Viking punt and began driving for a potential tying field goal or go ahead touchdown but Gabriel was intercepted by Alan Page at the 45-yard line with under two minutes to play to clinch the win.

[2][3] After starting the season with eleven consecutive victories, the Rams lost all four games in December; they won the last edition of the third place Playoff Bowl, shutting out Dallas 31–0 on January 3 in Miami.

[5] In 1968, the Colts beat them 34–0 in Cleveland; in this game the Vikings won 27–7, completely shutting down the Browns offense while Minnesota gained nearly 200 rushing yards.