Over 3,500 people attended Lombardi's funeral in New York City, including pallbearers Bart Starr, Paul Hornung, and Willie Davis.
Three days after his funeral, NFL commissioner Pete Rozelle announced that the Super Bowl trophy would be renamed in Lombardi's honor.
For the first time, the Packers lost to the Dallas Cowboys; this year's game was on Thanksgiving on the artificial turf of the Cotton Bowl.
Thoroughly frustrated, third-year head coach Phil Bengtson resigned two days after being shut out in the season finale against the Detroit Lions.
The former Packer trio helped the Cowboys to win their 1st Super Bowl victory in franchise history.