Raymond Shafer Republican Milton Shapp Democratic The 1970 Pennsylvania gubernatorial election was held on November 3.
The Democratic campaign was a bruising rematch between 1966 nominee Milton Shapp and Auditor General Bob Casey.
Shapp, who was Jewish, also dealt with a lower degree of anti-Semitism during this campaign, as moderate voters were put off by the hateful messages that had been transmitted during the prior election cycle.
Broderick's campaign faced an uphill battle, as he was forced to deal with the unpopularity of his boss, Governor Ray Shafer.
Broderick attempted to present himself as an ally of Richard Nixon and ran on a corresponding law-and-order platform; however, his tough stances often backfired, such as when outrage ensued over a Republican cartoon that depicted Shapp's liberal view as equivalent to the Viet Cong.