In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now"[1] due to overproduction flooding the market with cheap synthetic clothing.
Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.
The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers.
[3] One notable fashion designer to emerge into the spotlight during this time was Diane von Fürstenberg, who popularized, among other things, the jersey "wrap dress".
[4][5] von Fürstenberg's wrap dress design, essentially a robe, was among the most popular fashion styles of the 1970s, would also be credited as a symbol of women's liberation.
Top fashion models in the 1970s were Lauren Hutton, Margaux Hemingway, Beverly Johnson, Gia Carangi, Janice Dickinson, Patti Hansen, Cheryl Tiegs, Jerry Hall, and Iman.
In 1977, punk singer Debbie Harry of Blondie sparked a new trend with her shoulder-length, dyed platinum blonde hair worn with a long fringe (bangs), popular in the late 1970s.
The early and mid 1970s generally featured longer hair on men, as way of rebelling against the social norms of years past.
[425] Additionally, as with women, the 1970s saw an increase in the popularity of men's braided hairstyles such as cornrows, exemplified by disco-pop musician Rick James.