The match was proposed by Anton Witkamp of De Telegraaf to decide who was the best club in Europe.
[1] In 1972, Witkamp proposed the idea to Jaap van Praag, the then president of Ajax, who were holders of the European Cup at that time.
The idea was then taken to UEFA to seek official endorsement; however Artemio Franchi, the president of UEFA at that time, rejected the idea as the reigning European Cup Winners' Cup champions—Rangers—were serving a one-year ban at the time imposed by UEFA for the alleged misbehaviour of their fans.
[1] The match went ahead, but unofficially as a celebration of the Rangers' centenary.
Ajax won the tie 6–3 on aggregate, beating Rangers both at home and away, 3–1 in Glasgow and 3–2 in the second leg in Amsterdam.