The 1973–74 European Cup Winners' Cup football club tournament was won by Magdeburg in a final victory against defending champions Milan.

It was the first–and only–win for an East German side in a European tournament.

Beroe Stara Zagora won 11-1 on aggregate.

Rapid Wien won 2-1 on aggregate.

SK Brann won 9-0 on aggregate.

Beroe Stara Zagora won 3-1 on aggregate.