The 1974 Air Canada Silver Broom, the men's world curling championship, was held from March 18 to 23 at the Allmend Eisstadion in Bern, Switzerland.

Skip: Hector Gervais Third: Ron Anton Second: Warren Hansen Lead: Darrel Sutton Skip: Flemming Pedersen Third: Arne Pedersen Second: Arvid Petersen Lead: Hans Henriksen Skip: Pierre Duclos Third: Raymond Bouvet Second: Maurice Mercier Lead: Aldo Merlin Skip: Manfred Räderer Third: Franz Sperger Second: Hansjörg Jacoby Lead: Roland Liedtke Skip: Renato Ghezze Third: Lino Mariani Maier Second: Roberto Zangara Lead: Andrea Pavani Skip: Sjur Loen Third: Hans Bekkelund Second: Morten Søgaard Lead: Hans Økelsrud Skip: Jimmy Waddell Third: Jim Steele Second: Robert Kirkland Lead: Willie Frame Skip: Jan Ullsten Third: Tom Berggren Second: Anders Grahn Lead: Roger Bredin Skip: Peter Attinger Jr. Third: Bernhard Attinger Second: Mattias Neuenschwander Lead: Jürg Geiler Skip: Raymond "Bud" Somerville Third: Bob Nichols Second: Bill Strum Lead: Tom Locken