The roof of the Butler Street Stand was rebuilt at a massive cost of £250,000 and with the club unable to pay off the insurers they turned to the playing staff to generate the required funds and with the likes of Jimmy Greenhoff, Alan Hudson and Mike Pejic being sold off Tony Waddington had a threadbare squad and he left the club in March 1977.

Former player George Eastham took over but was unable to prevent Stoke losing their First Division status, going down by a single point.

Those who left the club included Sean Haslegrave to Nottingham Forest for £35,000, Ian Moores to Tottenham Hotspur for £75,000, Jimmy Greenhoff to Manchester United for £100,000, Alan Hudson to Arsenal for £200,000 and Mike Pejic to Everton for £140,000.

[1] These were indeed, body blows none more so than Jimmy Greenhoff leaving after he scored just over 100 goals for the club and was idolised by the supporters.

[1] With the transfer deadline passed with no new players arrived, so Eastham turned towards the youth team to try to advert the drop, all to no avail and on a sad Monday evening at Villa Park in front of 29,000 fans, Stoke needing a win to stay up, lost 1–0 and were duly relegated to the second tier.