The 1977–78 San Francisco Dons men's basketball team represented the University of San Francisco as a member of the West Coast Athletic Conference during the 1977–78 NCAA Division I men's basketball season.
San Francisco finished the season with a 23–6 record (12–2 WCAC) and a No.
As champions of the West Coast Athletic Conference, San Francisco played in the NCAA Tournament as No.
3Q seed (automatic qualifier) in the West region where they were upset in the regional semifinal by Cal State Fullerton.
Junior center Bill Cartwright was named conference Player of the Year for the second time.