[1] By 1985, Billboard noted that the Latin music industry saw increase in awareness from major corporations such as Coca-Cola promoting Julio Iglesias and Pepsi advertising Menudo.
[5] The 1980s was a golden era for the Venezuelan entertainment industry as popular telenovelas from the country also led to several actors to become successful singers such as Carlos Mata and Guillermo Dávila.
[6] Female balada singers that became topped the Latin music charts includes Ana Gabriel, Daniela Romo, Rocío Dúrcal, Gloria Estefan, and Marisela.
[10] The Miami Sound Machine, whose vocals were led by Gloria Estefan, gained international fame in 1985 with their crossover hit song "Conga".
[12] Norteño band Los Tigres del Norte continued their success from the 1970s with their corridos involving social commentary such as "Jaula de oro" ("The Golden Cage") which tells of a Mexican man who crosses the Mexico-United States border illegally and raises a family in the United States who denies their Mexican heritage while the man longs to return to his country.
Its style is characterized by its influences from polka, cumbia, bolero, and ranchera as well as pop, rap, country music and reggae.
American singer Linda Ronstadt, who is of Mexican descent, released Canciones de Mi Padre, a collection of songs that her father would sing.
[21] Other notable merengue acts in the 1980s include Bonny Cepeda, Fernando Villalona, Juan Luis Guerra & 4.40 and Los Hijos del Rey.
[27] "Lluvia", a song first composed by Luis Ángel, was covered by Eddie Santiago and became on the highest-peaking salsa romántica on the Hot Latin Tracks at number four.
"Ven Devórame Otra Vez" by Lalo Rodríguez, a notable salsa erotica song, became a top ten hit on the Hot Latin Tracks chart.
[28] Other famous salsa romantica singers include Frankie Ruiz, Luis Enrique, Willie Gonzalez, David Pabón, and José Alberto "El Canario".
[29] In the early 1980s, Cuban musician and bandleader Roberto Torres had a major hit with his cover version of "Caballo Viejo".
Soda Stereo from Buenos Aires is often acclaimed as the most influential rock band of the 1980s alongside the solo careers of Charly García, Luis Alberto Spinetta and the new star Fito Páez from Rosario.
Soda Stereo released Signos in 1986 which helped pop rock en español music reach to an audience beyond Argentina.
[32] In Chile, which was ruled by a military dictatorship all over the 80s, Nueva canción protest songs from the 60s and 70s maintained their popularity despite severe censorship.
The progressive/folk-rock band Los Jaivas made a Latin American trademark album with Alturas de Macchu Picchu [sic] based on Pablo Neruda's homonymous poem.
The music that dominated Mexico and much of Latin America during this era was mostly teen-flavored acts like Menudo, Timbiriche, Flans and others.