The A's, only two years removed from a disastrous 54–108 finish, won their first AL West crown since 1975 under second-year manager Billy Martin.
The A's starting rotation (consisting of Rick Langford, Matt Keough, Steve McCatty, Mike Norris, and Brian Kingman) received national attention during the torrid start; the unit was collectively featured on the cover of Sports Illustrated's April 27, 1981, edition.
The 1981 ALCS is perhaps best remembered as the purported birthplace of "the wave"; while the phenomenon's origin is disputed, it is most commonly attributed to Krazy George Henderson, who introduced it to the Athletics' crowd during the series' final game.
Athletics owner Charlie O. Finley's wife sought a divorce and would not accept part of a baseball team in a property settlement.
Finley then looked to local buyers, selling the A's to San Francisco clothing manufacturer Walter A. Haas, Jr., president of Levi Strauss & Co. prior to the 1981 season.
At first, the word "Athletics" was restored only to the club's logo, underneath the much larger stylized-"A" that had come to represent the team since the early days.
In marked contrast, during the first year of Haas' ownership, the Athletics drew 1,304,052—in a season shortened by a player strike.
The team won the division title for the first time since 1975, winning the first half of the split season, then defeating the Royals in the divisional playoffs before losing to the Yankees in the ALCS.
Infielders Other batters Coaches Note: Pos = Position; G = Games played; AB = At bats; H = Hits; Avg.