Incumbent Governor Bill Clinton won reelection with a 25% margin of victory over Jonesboro businessman Woody Freeman.

[1] Winning his third of five terms as Governor of Arkansas, Clinton continued to serve this office until shortly after he was elected to the presidency in 1992.

During Governor Clinton's reelection campaign, he pointed to efforts in pushing through strong education reform including competency tests for new and working teachers and raising pay for most of Arkansas teachers, using anger from the Arkansas teachers’ unions to his advantage.

[4] Freeman attacked Clinton on not focusing on economic issues, pledging not to raise taxes and running the state government more like a business.

"[6] Former Secretary of State Henry Kissinger also campaigned for Freeman during the election but seemed to have little of substance to offer the Arkansas candidate, and Governor Clinton on the campaign trail attacked the visit saying that, "I hope Mr. Kissinger tells us everything he knows about what Arkansas needs, and I hope my opponent tells Mr. Kissinger everything he knows about what Arkansas needs in a utility contractor.