1990 Philippine Basketball League season

The North team with players coming from Luzon were composed of Eric Reyes, Eugene Quilban, Joey Guanio, Victor Pablo, Vergel Meneses, Johnedel Cardel, Rene Hawkins, Johnny Abarrientos, Jayvee Gayoso and Arthur dela Cruz.

The PBL Challenge Cup opens on May 27, the league brought in Imports standing no taller than 6-3 for the first time in an effort to spike interest and draw the crowds to watch the games.

The Reinforcements were Andy Grosvenor of Philips Sardines, a former Shell import in the PBA, Junie Lewis of Agfa Colors, a second round draft pick by the Utah Jazz last year, Sean "Popeye" Paulfrey of Sarsi, Daniel Boney of Crispa, Tony Tucker of Sta.Lucia, Tye "Sky" King of Burger City and Brent Carmichael of Magnolia, the smallest among the imports.

[4] Agfa Colors didn't participate in the season-ending conference, Sarsi Bottlers were renamed Swift Hotdogs and returning to PBL action is Cebu-based Mama's Love, which placed last in the seven-team field and were eliminated.

[5] Sta.Lucia Realtors finally ended frustrations of bridesmaid finishes by winning the Philippine Cup title, defeating Burger City, 94-83 in Game four, for a 3-1 series victory.