Ginebra bowed to Shell Rimula-X, 88-100, in the opening game of the season on February 19.
The Gins lost their first three outings but found success during their out-of-town matches by winning against Shell, 129-120 on March 5 in Cabanatuan City, and Pepsi, 106-95 in San Fernando, Pampanga on March 11.
Former Detroit Piston Isaiah Morris was Ginebra's import in the Commissioners Cup, the Ginebras won just once in the eliminations against Pepsi Mega, 122-116, in their third game on June 18 where Morris scored 50 points.
Coles later wowed the fans in the slam dunk contest during the All-Star Weekend.
In the Governors Cup, Andre Hardy played three games and was replaced by Antonio Madison.