Top draft pick Marlou Aquino debut with 29 points but Ginebra lost to Pepsi, 94-98, in their first game of the season on February 20.
Their streak was stopped by Pepsi and they lost to Formula Shell on April 7 by one point, 84-85, on Ronnie Magsanoc's clutch-triple in the closing seconds.
On August 25, the Ginebras, which won over Shell in four previous meetings in the conference, lost in the playoff match to the Gas Kings, 86-89, as Shell import Kenny Redfield nailed a buzzer-beating triple with the huge crowd stunned in disbelief and the Ginebras were denied of a championship berth for the second time in the season.
March 10: Jayvee Gayoso exploded with two big three-point shots in the last 20 seconds as Ginebra came back from a four-point deficit in the last two minutes to nip Alaska Milk, 97-96.
August 2: Henry James knock in two triples in the last two minutes as Ginebra whip Sta.Lucia Realtors, 99-92, and move up to second place at the start of the Commissioners Cup semifinal round.