This move has been viewed by commentators as an attempt to stem a possible rise of support to the newly formed Canadian Alliance, to stop the leadership ambitions of Paul Martin, and to capitalize on the nostalgia created by the recent death of Pierre Trudeau.
At the time of the election, the Canadian economy was strong and there were few immediate negative issues, as the opposition parties were not prepared for the campaign.
[4] The Liberals' final television advertisement, according to Stephen Clarkson's The Big Red Machine, "emphasized the contrast between [the Liberals and the Canadian Alliance] while warning voters about [PC leader] Joe Clark's claim that he would form a coalition with the Bloc Québécois in a minority government.
[5] The Liberal Party entered the election with a record of ending the budgetary deficit, making major reductions in federal spending (such as by cuts to the civil service, privatization of crown corporations), creating new environmental regulations, and increasing spending beginning on social programs beginning in 1998 after the budget deficit had ended and a surplus had been achieved.
[7] The Liberal Party focused its attacks on the Canadian Alliance, accusing it of being a dangerous right-wing movement that was a threat to national unity.
[12] In Quebec the recently passed Clarity Act by the federal government was controversial in that it demanded a clear and concise question on a new referendum on sovereignty.
[15] Day's more media friendly and "easy going" persona was expected to appeal to more Ontario voters than Manning's reputation as a policy wonk, and after the United Alternative project had integrated the successful Provincial PCs in the party, the Canadian Alliance was hoping for major improvements.
The latter accusations tended to focus on the party's residual[clarification needed] direct democracy provisions in their platform.
While they did not force the Liberals into minority government or finally eclipse the PC party, they did retain their official opposition status, and increased their numbers in the House of Commons by six seats, from 60 to 66.
The New Democratic Party suffered badly in the campaign due to the drop in support for the provincial New Democratic parties over the preceding decade and amid a scandal in 2000 facing British Columbia's NDP Premier Glen Clark who was forced to resign as Premier.
[25] As Canada's major social democratic political party, it relied on support from the labour movement, but recent strains between the NDP and the Canadian Auto Workers union and the Canadian Labour Congress had weakened the party's base of support.
[9] The NDP's platform and campaign focused on protecting medicare while attacking the Liberal Party for its tax cuts to wealthy Canadians and corporations.
[27] NDP leader Alexa McDonough performed badly in the French-language debate due to her not being fluent in French.
[28] In the English-language debate, McDonough attacked Alliance leader Stockwell Day for favouring two-tier health care and attacked Liberal leader Jean Chrétien for giving out tax cuts to the wealthy rather than funding Canada's public health care system.
[28] The Progressive Conservative Party aimed to regain its former place in Canadian politics under the leadership of former Prime Minister Joe Clark.
The PC Party had a very disappointing election, recording its lowest ever share of the national vote, falling from 20 to 12 seats, and being almost exclusively confined to the Maritime provinces.
Julie Boulet (Lib) by 15 votes 2.Laval Centre, QC: Madeleine Dalphond-Guiral (BQ) def.
Gilles Bernier (PC) by 150 votes 7.Regina—Lumsden—Lake Centre, SK: Larry Spencer (CA) def.