The practical joke was conceived of and coordinated by Michael Kai and David Aulicino, two Yale students in the class of 2005, and was executed with the help of 20 classmates disguised as the "Harvard Pep Squad".
[5] In response, Yale students registered the domain name "harvardsucks.org" (as well as "yalesucks.com" in a preemptive move) and posted a video detailing their efforts.
The prank was covered by newspapers, radio programs, Jimmy Kimmel Live!, MSNBC, and several other TV shows.
[9][10][11][12][13] A satirical article in Maxim says that Yale perpetrated "the greatest prank this side of the Mason–Dixon line since the Boston Tea Party ... and caused dozens of stoic, blue-blooded Harvard men to spit port wine all over their smoking jackets."
This prank echoes many similar stunts, most notably the Great Rose Bowl Hoax of 1961.