George W. Bush Republican George W. Bush Republican The 2004 United States presidential election in New Mexico took place on November 2, 2004, and was part of the 2004 United States presidential election.

New Mexico was won by incumbent Republican President George W. Bush by a 0.79% margin of victory.

Bush took 49.84% of the vote, narrowly defeating Democratic Senator of Massachusetts John Kerry, who took 49.05%.

Prior to the election, most news organizations considered it as a swing state.

Exit polling showed that incumbent George W. Bush performed better among Hispanic Americans in 2004 than in 2000.

The last 3 polling average showed Bush leading with 48% to 46%, which meant that the undecided voters would decide the election.

[4] Because of the closeness of the prior election, New Mexico was largely considered as a swing state.