The 2004 World Men's Curling Championship (branded as 2004 Ford World Men's Curling Championship for sponsorship reasons) was held at the Gavlerinken in Gävle, Sweden from April 17–25, 2004.

The tournament was held in conjunction with the 2004 World Women's Curling Championship and the 2004 World Senior Curling Championships.

Skip: Mark Dacey Third: Bruce Lohnes Second: Robert Harris Lead: Andrew Gibson Alternate: Mathew Harris Skip: Johnny Frederiksen Third: Lars Vilandt Second: Kenneth Daucke Andersen Lead: Bo Jensen Alternate: Henrik Jakobsen Skip: Thomas Dufour Third: Philippe Caux Second: Lionel Roux Lead: Tony Angiboust Alternate: Julien Charlet Skip: Sebastian Stock Third: Daniel Herberg Second: Stephan Knoll Lead: Markus Messenzehl Alternate: Patrick Hoffman Skip: Sean Becker Third: Hans Frauenlob Second: Dan Mustapic Lead: Lorne De Pape Alternate: Warren Dobson Skip: Pål Trulsen Third: Lars Vågberg Second: Flemming Davanger Lead: Bent Ånund Ramsfjell Alternate: Torger Nergård Skip: Ewan MacDonald Third: Warwick Smith Second: David Hay Lead: Peter Loudon Alternate: Craig Wilson Skip: Peja Lindholm Third: Tomas Nordin Second: Magnus Swartling Lead: Peter Narup Alternate: Anders Kraupp Skip: Bernhard Werthemann Third: Thomas Lips Second: Daniel Widmer Lead: Thomas Hoch Alternate: Stefan Traub Skip: Jason Larway Third: Doug Pottinger Second: Joel Larway Lead: Bill Todhunter Alternate: Doug Kaufmann April 17, 2004 13:30 April 18, 2004 08:00 April 18, 2004 16:00 April 19, 2004 08:30 April 19, 2004 19:00 April 20, 2004 14:00 April 21, 2004 08:30 April 21, 2004 19:00 April 22, 2004 13:00 April 25, 2004 13:30 April 25, 2004 11:00 April 25, 2004 15:00