Buttressed up against Ribbleton and the rural east, and wedge-shaped to the south of Fulwood, the ward has been troubled by increasing levels of crime in recent years.
Parts of the ward were formerly within the Fulwood district council and maintain the look of the affluent northern quarters of the city.
Created in the last round of local boundary reviews, the two-member College ward centres on two Fulwood employers.
[citation needed] The ward has higher than average unemployment and continuing issues with crime and drugs.
Councillor Harold Parker resigned due to health issues in August 2009[1] triggering a by-election on 1 October which was won by the Labour Party's Jennifer Mein.
An increasing number of comfortable suburban houses has been built on the fringes of the ward, which also borders Ingol Golf Course.
It contains two post-war housing estates, Larches and Savick, and an area of suburban sprawl moved in from Ashton following boundary changes.
Cottam has grown from a small farming community to a large private housing development populated by young families and business people.
The former Preston Port, one of the largest in its time, has been redeveloped to feature shopping units and new build housing of some considerable expense.
A Hindu temple, Lancashire County Council's headquarters and Preston's railway station are in the Riversway ward.
Lodged in the south-central area of Fulwood, the Sharoe Green ward is based on the former hospital and surrounding commuter belt environs.
Formed by boundary changes prior to Preston being awarded city status, Town Centre is the largest non-rural ward in the borough.
Avenham was notorious for high levels of crime and deprivation, but this is turning around with the establishment of community groups and private housing associations funding renewal.
It took from the oversized Riversway ward electors from the St Pauls and Maudland areas as well as the University campus itself.