As a consequence of this mini spending spree Manchester City started the new season strongly and spent a large portion of it occupying one of the top five positions in the Premier League table.

This loss of form in the final months also led to Shinawatra summarily sacking Eriksson, a decision that was received with mixed emotions by the Manchester City supporters since both characters had achieved the status of "white knights" in their eyes for their respective financial and managerial contributions to the transformation of the club.

The start of the 2007–08 Premier League campaign saw a number of changes for Manchester City, the most notable being the hiring of former England manager Sven-Göran Eriksson, while a somewhat less prominent change for the club saw the termination of Reebok as the team's kit supplier (for the four previous seasons) with the French sportswear manufacturer, Le Coq Sportif, now resuming this role once again.

In comparison to the new home and away kits, the new third kit consisted of a relatively conservative all white shirt and socks with solid sky blue shorts, with the white shirt sporting a thin sky blue diagonal sash across the front of the left shoulder.

On 10 February 2008, during the club's local derby game against Manchester United, the City team played in a one-off special kit to mark the 50-year memorial of the Munich air disaster.

Information current as of 11 May 2008 (end of season) Awarded monthly to the player and manager that were chosen by a panel assembled by the Premier League's sponsor Awarded to the player in each category that receives the most votes in a poll conducted each month on the MCFC OWS